Purpose – the topic is business-related and fits in one of the below categories:

> Begins with a clear summary of the entire report – like a “snapshot” of the whole paper

> Includes “Conclusion” and “Recommendations”

• Purpose – the topic is business-related and fits in one of the below categories:
• Background – the context and situation is clearly set up for the audience
• Sources and Methods – there is a brief explanation of the sources and methods used for research
• Limitations and any Additional Headings – varies by topic
• Sentences are complete, concise, but still flow
• There are few to no grammatical errors
• Tone is formal and word choice appropriate
• APA-style full citations are listed alphabetically in the “References” section (not “Works Cited” – that’s MLA style)
• Effective use of headings are present and consistent throughout – double check words in ALL CAPS – Spell Check does not work on ALL CAPS font

• To assess an opportunity,
• To solve a problem, OR
• To support decisions

*Make sure that this section has been updated from the initial work plan – your report introduction should not look exactly the same as the previous work plan

• There are consistent and effective headings used to organize content
• Information from research is effectively and accurately cited using APA-style in-text citations where needed

• The same conclusion as prefaced in the executive summary is provided in more detail, with a re-cap of main points and justifications if needed
• Recommendations are reiterated and organized by bullet points if it is a longer list
• effective visual that contributes to (and not distracts from) the topic
• Visual(s) is/are easy to read, clear, and “balanced” on the page within the report (not too big or small)