Research
Research
Identify an ad campaign of your own interest and research its effectiveness. It can be a political campaign or a campaign for a product–it is up to you.
Complete the following as a part of your research:
- Develop a set of measures that would successfully determine the effectiveness of the ad campaign from your point of view.
- Explain the validity and reliability of your measures.
- Describe your sample (who would be asked to respond to the questions you develop).
- Describe your sampling method.
- Justify your decision for selecting this sampling method.
- Describe your calculated sample size and show your calculations.
- Describe your sampling frame and why you have chosen this sampling frame.
- Explain descriptive and inferential statistics and how they would be used to summarize and generalize your research data.
Submit your paper in a Microsoft® Word document consistent with APA guidelines.
700 words.
Answer preview
Effectiveness of the campaign can be measured by evaluating some metrics. This can be done by evaluating the number of customers that are asking for the product each day. Secondly, campaign effectiveness can be determined by the comparing product sales before and after the campaign. The difference show if the campaign is effective or not. Campaign effectiveness can also be determined by tracking traffics if the product before and after the campaign. An increase in traffics is an indication that the campaign is effective else the campaign is not effective. These measures can be considered to be valid in the evaluating campaign effectiveness. This is because they all provide some data to compare and get the differences…………
WORD COUNT:751WORDS
FORMAT:APA