John Deere’s (Deere) mission is to provide a world class experience in every step of the business process
John Deere’s (Deere) mission is to provide a world class experience in every step of the business process
John Deere’s (Deere) mission is to provide a world class experience in every step of the business process
from product planning to customer experience when it comes to meeting current and future global
needs. This is accomplished by using leadership, innovation, knowledge, and integrity to create
opportunities for advancement and improvement of development, systems, products, services, and
experiences. This pushes each section of the business as well as individuals to strive for innovation
where Deere is continuously “running smart[er], running fast[er], and running lean[er]” (Deere, 2018,
para 6).
One of the aspects within the mission for Deere is continuing to expand global coverage in service
(Deere, 2018). They have a differentiation strategy that provides a competitive advantage with the
dealership and parts networks that the company provides. The number of dealerships, the locations of
part distribution centers, and the ability to expedite parts to customers in as little as 24 hours delivers
superior value to the customer due to the decrease in machine downtime. For a farmer having a
dealership close to either obtain or order needed parts from keeps their business running. As most
people know time is money for the customer. This extensive network is hard for other companies to
reproduce which give Deere a competitive advantage. Deere would like to keep and increase their
competitive advantage here, so it is important to list in the mission statement.
Deere’s mission statement addresses the concept of providing value and innovation globally across
their product lines while also keeping in mind the employees, customers, and any additional
stakeholders (Deere, 2018). This mission is meant to align the business towards total quality though
constant improvement allowing Deere to be globally competitive before, during, and after a product is
produced and sold.
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APA 302 words