RETAIL ENVIRONMENTAL STRATEGY
RETAIL ENVIRONMENTAL STRATEGY
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Pages0 pages (0 words)Single spaced
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PowerPoint slides10
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Type of paperPresentation/PPTUndergraduate (yrs. 3-4)
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DisciplineMarketing
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TitleSee paper instructions
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Sources to be cited5
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Paper formatMLA
Paper instructions
Please refer to the assignment guide slides for your assignment.
Outputs: PowerPoint slides
Answer preview…………………
Zara Retail store, 666 5th Avenue NY
It offers accessories, footwear, and apparel for men, women, and children.
Has two basic product lines; menswear (22% of sales) and womenswear at about 58%.
Each category consist of lower garment, upper garment, cosmetics, and shoes)
While womenswear gets a lot of promotion, Zara’s assortment is very balanced.
Zara targets mainly young women who are price-sensitive.
12 slides