Rhetorical Analysis

> Assignment: In 750+ words, write a rhetorical analysis comparing and
> contrasting two advertisements. These ads should be linked somehow: they
> could advertise similar productions, use similar approaches, be aimed at
> the same audience, etc.
> Describe the ads, including details relevant to your analysis, and then
> describe the claims, situations, audiences, and purposes of the ads: what
> are
> they trying to say, to whom do they say it, and why dothey take this
> particular approach?
> Your goal should be to help your readers understand the relevant contexts
> of the ads, how the ads work within those contexts to persuade their
> readers, which ad is more likely to persuade its readers and why. Include
> copies of the ads(or a link to them)with your essay.
> By the time they finish your essay, your readers should know which ad is
> more
> likely to be successful and why.
> Audience: College students and community members who are interested in
> rhetorical analysis but who may not know much about the specific
> advertisements or products/services you are discussing. While they will
> need context for your analysis, they will be familiar with technical terms
> such as logos, ethos and pathos.
> Other Notes: Avoid the word “I” in this paper. Make sure to back up your
> analysis with supporting evidence from the adsthemselves or other sources.
> Making strong use of details, both about the ads and their
> contexts/audience
> s, will be essential

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