Risk of Going International

Risk of Going International

 

ASSIGNMENT

BASED ON THE COMPANY YOU ARE PRESENTING, DESCRIBE ONE RISK YOU SEE IN THE GLOBAL VENTURE.

my company for this assignment is https://www.limebike.com/

 

Answer Preview……………

Introduction. Often, it is the objective of every business to expand its customer-territory to serve the global market. The advancing technologies and more favorable international trade treaties have enabled many businesses to broaden their horizons to increase their profits and serve new markets in other countries where probably the competition is fairly low and the customers are promising (Arthur, 2017). However, sometimes going global might be the last thing that a business should target due to the disadvantages it has as discussed basing on limebike organization. The main challenge that limebike will face in the international objective is the difference in markets in different countries. Each country has a specific way and tradition that governs how their market operates and that alone defines the ease or the difficulty of doing business in that environment especially for external entrepreneurs (Arthur, 2017). More so, the marketing strategies that work in the United States might not work in the other countries that it might expand to due to the difference in customer behaviors and overall culture………

APA 447 words

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