Roles of Advertising in Business Today

While it is critical to utilize all four roles (marketing, communication, economic, and societal) of advertising effectively, take this opportunity to discuss which of the four roles of advertising you feel is most influential in business and society. For this assignment, you will write a 600 word paper in proper IWG format. Use at least two outside sources for your references and citations. Your references will support your position and should not be used to simply add content.

Remember, each role is important in its own way and the roles work together collectively to create a cohesive advertisement. For example, who is impacted by each role? What is the ultimate purpose of each role? Considering and addressing these types of questions in your assignment paper will show you are preparing to work as a business leader.

Answer preview………

Roles of Advertising in Business Today

The influential role of advertising is marketing and this determines the success of a given organization. Advertising can be done though daily newspapers, television channels, internet or billboards.  Advertising has an impact on product marketing and how consumers view it. It also plays a role in creating product image through price advertisement for example; high product price provides an impression that the product has a high quality. Therefore, consumers will link much of their opinions to the product price. Also, advertising is a marketing strategy which

APA 645 words