Sales Forces and Target Market

Watch the following videos:

 

https://www.youtube.com/watch?v=lYX04wiMYmQ&feature=player_embedded

 

https://www.youtube.com/watch?feature=player_embedded&v=0-4ivPwMDCE

 

  • There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.

 

 

 

 

preview of the answer..

Zoltners (2012), states organizational sales force as one of the most important vessels of any business, organizations utilize sales forces in taking their products to the consumers. It is important since it depicts the image of the business organization to the consumer. On the other hand, the target market is the need that a business organization aims to fulfill; it is the driving …

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