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1. Define “business” in business level strategies, how does this differ
from “corporate level” strategies?
2. Figure 5.1 shows Michael Porter’s set of “generic strategies” based on
his premise that firms within an industry compete on two general
dimensions. Describe these two dimensions. What are the four possible
combinations resulting? Explain each for the four, give an example of a
firm adopting each of those generic business-level strategies, other than
the example used in the text!
3. Describe the limitations of a firm adopting and implementing a “generic
strategy”. Paraphrase text content and use two non-text sources in your
4. Given your research of airbnb, what generic business level strategy have
they adopted, and explain your basis, reasoning for selecting that
5. Explain what might happen when firms fail to effectively pursue one of
the four generic strategies?
business policy David Ketchen and J. Short *book* Mastering Strategic
Management Albany State University
copy paste the questions and discuss each in 1 pg
refs and cite, include the book above
- Define “business” in business level strategies, how does this differ from “corporate level” strategies?
Competition is a common characteristic in all industries, and for any business to outdo the others it must have a strategy on how to compete or how to achieve its goals. This connotes that strategy is at the heart of every business that has a plan of succeeding. In the business world there are three levels of strategy namely; the corporate level, business level and functional level (Barney, (2014). The levels differ in terms of the composition and also their functions, and types ……………………..
APA 1757 words