Module 2: Discussion Forum
Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion:
- Define the two concepts of segmentation and targeting.
- Using a product of your choice, identify a primary customer group based on common, shared characteristics.
- Include demographic and behavioral characteristics of the customer group.
- Explain how the product you have chosen would be positioned or repositioned amongst those target customers.
- Indicate the key differences between positioning and repositioning in your analysis.
300 words, 2 references, apa