Segmentation and Targeting

Module 2: Discussion Forum

Category: Discussions

Period: SPRING15-D-8

Segmentation and targeting principles are often mistaken as being the same in marketing. For this discussion:

• Define the two concepts of segmentation and targeting.
• Using a product of your choice, identify a primary customer group based on common, shared characteristics.
• Include demographic and behavioral characteristics of the customer group.
• Explain how the product you have chosen would be positioned or repositioned amongst those target customers.
• Indicate the key differences between positioning and repositioning in your analysis.

300 words, 2 references, apa