Marketing Changes as a Result of the COVID-19 Pandemic
Select a marketing news story, published after September 1, 2020, about a “national” or “international” development related to marketing or a specific marketing company in the US or overseas. Obviously, the positive or negative impact of the pandemic on a specific marketer, or an industry, or the effect on small business, or any current advertising story, product quality story; or stories about competition, global trade, counterfeit goods, sweatshops and trafficking, VR and AR in retailing; product defects – there are so many choices to consider. Any question on a topic, please ask me.
Your news or research sources may come from any business, marketing or advertising news sources, e.g., Forbes, Wall Street Journal, the Financial Times, Business Week, or any specialized or scholarly Marketing (Ad Age, etc.) source. Please don’t use general media, blogs, etc. as your sources. (If you see an item in the Huffington Post, for example, “google” the item and find a story about it in a traditional business news publication.) If you choose to use a scholarly article, it must also be published after September 1, 2020.
In your paper please briefly summarize and discuss your topic, and then discuss why you selected it and include how the story on the topic relates to a Marketing aspect we covered.
Please make sure to use quotation marks and footnotes if you quote exactly OR paraphrase from the article. MLA format is fine. Also include a Bibliography listing all sources you used for the paper. Topic A PAPERS WITHOUT FOOTNOTES and a BIBLIOGRAPHY WILL NOT BE ACCEPTED.
- a) the quality of your writing; this is a University level paper, and University level writing and grammar are expected. You can email the SJU Writing Center for help in editing your paper as they will work with you virtually. If you’d like to submit a first draft early to me, that’s fine. If the draft is fine, no need to rewrite it. (Please use the editor you have in your computer to catch typos. It also helps to catch these, and other errors, if you simply read the paper aloud to yourself.)
- b) your selection of an appropriate subject for the paper, and the completeness of your analysis.
- c) your use of marketing information in your paper, explaining how marketing relates to your subject, how it relates to your research in the first paper, and how it relates to your product experience in the second paper.
d)if you quote from the MKTG text, you can footnote that by a simple (MKTG13) after the sentence; don’t forget to list the textbook in your paper’s Bibliography List at the end of the paper.
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