Select a public relations campaign now underway and assess it. It should be a governmental or nonprofit public information project.
Select a public relations campaign now underway and assess it. It should be a governmental or nonprofit public information project.
Campaign Review
Select a public relations campaign now underway and assess it. It should be a governmental or nonprofit public information project. It can be for a non-profit organization, a governmental state or national campaign or even a political campaign or ballot initiative.
Find at least three or more samples of the campaign materials (media releases, website posts, brochures, advertisements, PSAs, etc.). You do not need to provide the materials in your submission but do describe the materials you found.
Assess the campaign for its objectives, goals, and strategies. Include some ideas of what you would propose to improve upon the campaign.
The assessment and general recommendations should be 3 pages.
Readings: please make sure you read all of these:
Book Chapters 1, 2, 11, 12, 13
Lecture
Supporting Videos
Subject: Communications
This first assignment will be used for the upcoming four weeks For the length of this course. In week four we will need what will be using in this assignment one. In week four we will need to use the Body Content (objectives, goals, and strategies of the current campaign) section from the week 1 assignment. So all four assignments will be connected to each other. Thank you
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