Sensory and segment strategies
Sensory and segment strategies
Assignment
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Retail Marketing Presentation
Read the required Fetterman and O’Donnell article. Assume that you have been asked by the management company of a high-traffic shopping mall to analyze the sensory and segmented marketing strategies being used by its tenants. Prepare a PowerPoint presentation for the next executive meeting addressing the following:
Presentation Content
- Analyze both the sensory (visual, audio, aroma, color, etc.) and segmented (male vs. female, teen vs. adult, and high-end- vs. low- cost, etc.) strategies being used at the property.
- Conclude your presentation with an assessment of who the shopping center is most targeted toward and why that may or may not be a viable strategy in the market featured.
Presentation Design
The Presentation:
Must be 10-12 slides (not including the title and references slides).Must include the speaker notes at the bottom of the screen to detail the information that would be included in an actual presentation.Must include visuals taken on an actual tour of a local mall or those taken from online sources with proper citations to demonstrate the findings from at least seven retailers.Must support the conclusions with research from at least three scholarly sources, at least one of which is peer-reviewed, in addition to the text.Must be formatted according to APA style guidelines as outlined in the Ashford Writing Center.Must be in own words no PLAGIARISM!The Fetterman and O’Donnel Article: http://usatoday30.usatoday.
Answer preview
ØSensory strategies involve stimulation of the senses which triggers an emotional response.
ØTriggering emotions makes persuasion much easier.
ØSensory strategies in shopping malls use ambient elements that impact the shopper’s senses which in turn make their emotional, cognitive and behavioral responses that favor creation of brand image and encourage shopping at the malls. ………
WORD COUNT:12SLIDES
FORMAT:APA