Should a firm change its positioning depending on the market?

Should a firm change its positioning depending on the market?

Part1: Read Chapter 5. Positioning. pick a topic and write a brief summary on the topic.

Also, provide a graduate-level response to each of the following questions:

1. Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
2. Write a position statement for yourself to convince your favorite company to hire you.

Part1 should be in APA format and 500+ words and also cite all references properly.

Part2: Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Part2 shoudle in APA format and 1.5 to 2 pages in length and cite all references.