Should large firms develop different strategies than mom and pops firms when targeting customers in new markets? How?

Global Business Expansion

Our perception of an international company is likely not consistent with what is actually going on. Please review the video: and answer the following questions:

Should large firms develop different strategies than mom and pops firms when targeting customers in new markets? How?

Do you think the international strategies discussed apply to what is happening with the trends from the video? How so?

What would be some of the dysfunctional aspects of U.S. culture a company needs to be aware of as they expand into global markets? Please give specific examples.

Link to video here – https://www.youtube.com/watch?v=xtT3zLWmCHg

Subject:  Management,

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