Signature Technologies’ Ayojak Products

Signature Technologies’ Ayojak Products

Read: Social Media Content Strategy at Ayojak Pillai, Anandan; Sahay, Arvind. Case No. 9B12A007. Published 3/28/2012, Richard Ivey School of Business, 2011. (13 pages).

Instructions:

Summary of Case Study- 2 pages.

Recommendations on how the issue could have been managed differently- 2 pages

Case study assignment should be a total of 4 pages and have at least one reference.

 

Answer Preview…………….

Case Summary. Signature Technologies, engaging in business as Signature, started operations in 2011 and has since launched different products in the United Kingdom and India. Ayojak range of products deals with the provision of events organizing services, ensuring that the clients receive the full range of services associated with event activities. In particular, Ayojak is capable of ensuring that the target market receives the tickets and information necessary and related to a particular event through its online platform, in effect eliminating the necessity that one travels to the event venue to access tickets and information related to the events. Therefore, the company identified a niche in the market, and the tendency for young people to be active social media users, and leveraged this information to create Ayojak range of products.Case Summary. Signature Technologies, engaging in business as Signature, started operations in 2011 and has since launched different products in the United Kingdom and India. Ayojak range of products deals with the provision of events organizing services, ensuring that the clients receive the full range of services associated with event activities. In particular, Ayojak is capable of ensuring that the target market receives the tickets and information necessary and related to a particular event through its online platform, in effect eliminating the necessity that one travels to the event venue to access tickets and information related to the events. Therefore, the company identified a niche in the market, and the tendency for young people to be active social media users, and leveraged this information to create Ayojak range of products………..

APA 1157 words

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