Societal marketing

Societal marketing

What is the Societal Marketing concept and how can a small business maximize it to its advantage? Please answer comprehensively in 300-400 words.

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The societal marketing strategy is based on the principle that an organisation strives to develop better products which target to improve societal welfare. It entails the organisation making strategic moves while keeping in mind the welfare of the consumer, the needs of the organisation and most important the long term interest of the society. This principle can be described as an outgrowth of the principle of corporate social responsibility and sustainable development……..