I have attached all team members’ papers.

Review all team members’ Week 6 assignments.

Discuss each project’s strengths and weaknesses.

Write an analysis of at least 200 words by including the following:

Comparative analysis of the top 2 strategic plans (Only select 2)

Can you focus the 200 word paper on product differentiation and product marking? that is what the team has decided on

preview of the answer..

Product differentiation deals with trying to make a firms product or service look different from competitors. For Bright Horizon Family solution, they offer variety of world curriculum which includes Art Smart, Movement Matters Zone and Math counts. All this is in attempt to create a brand loyalty and have an advantage over their rivals. At Starbucks, product differentiation is evident as it is one of their strategies to gain customer loyalty. The cost for coffee at this shop is low as compared to its main competitor such as McDonalds and Dunkin Donuts. This enables consumers stick at Starbucks coffee.

As for product marking, Starbucks mixture of customer service and operational excellence …

260 words APA