Target Market

Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following:

• You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target market. Your strategy should be in the form of a 3-4 page paper, not including title page and reference page.

• Additionally, he asks that you develop a marketing research tool that will help the organization understand its target market.

• Use the city data from Fultondale, Al 35068 to assist you in the creation of the social media strategy.

• The use of APA Style and at least 3 scholarly references published within the last 5 years is required.

REQUIREMENTS

1000 words

refs and cite with sources not older than 2014

outline

Answer Preview…………….

Marketing is an essential element for the creation of awareness about the services offered by a healthcare organization and consequently increasing the number of customers for the facility and increasing the cash flow for operations. The changing trend in the communications industry, as well as advancement in technology, has led to the change in methods of communication applied by the firm in the promotion of their goods and services (Tuten &……………………….

APA 1100 words