Technological Innovations: A Major Challenge for Businesses
Technological Innovations: A Major Challenge for Businesses
Your company, Rasmussen Consulting, was hired by MovieFlix, a company that provides
subscription service for on-demand Internet streaming media and DVD-by-mail within the U.S. You
are the consultant that Rasmussen has decided to assign the MovieFlix case to.
To begin your assignment you will need to select one of the business problems described in the
"Capstone Project Introduction" page of Module 01. You will complete this assignment in 2 parts. To
complete your assignment, you will need to do the following:
Part I
Research your business issue. You will need to use a minimum of 4 credible sources for your
research, with 2 being academic sources, such as a book or an academic scholarly journal.
Academic scholarly journals can be accessed through the Rasmussen Online Library. For
business sources, ProQuest and EBSCO Host are helpful.
*A note about credible sources: Credible sources are reliable, accurate, and trustworthy. These
sources are written by authors respected in their fields of study. You want to identify sources where
the author of the article is listed, if they've referenced other information, the sources should be cited
so that you can check for the accuracy of and support what they have written. Wikipedia is
not considered a credible source. For more information on credible sources, please visit the
Rasmussen Online Library.
In 2-3 pages, describe the problem that you've selected:
What is the problem?
Why is it a problem for businesses?
Why does this problem exist or what causes it?
What are some of the consequences if the problem goes unsolved?
Remember to use proper tone in your paper. You are speaking from a "consultant" point of view.
Your audience is the Leadership Team at MovieFlix.
Make sure to write your paper utilizing proper APA formatting guidelines, and to include an APA
formatted title page. Use NoodleBib to document your sources and to complete your APA
formatted reference page
Answer Preview………………
The data-driven aspect of the world has extended a “new world order,” especially for the business environment where new data-oriented technologies are increasingly replacing traditional methods. Lightning speed technological advancements mean that new and existing companies have to continually sharpen their competitive edge by keeping track of both price and non-price competitions that are technologically driven to ensure that they not only secure but also grow their market positions into the long-term. Since these rapid technological changes pose a threat for corporations, innovation has become the headache and thus a focal point for these……………
APA 953 words