Tesla Inc.: Marketing Strategy

Tesla Inc: Marketing Strategy

Include a discussion of your branding strategy, the decisions that you will make in building your brand, and how you intend to manage brand equity

Your description should include: A detailed description of what your product or service is and how it will work What specific features and benefits your product or service provides to the intended target market A description of the aesthetics, packaging, labeling, or look, of your product. For a service describe the service offering so that the reader understands what they would receive

REQUIREMENTS

Tesla Inc. is concerned with the production of vehicles that meet the need to attain energy sustainability. The output of purely electric vehicles is in accordance with the firm’s mission and vision statements. The expansion of the company’s production capacity aims at meeting the increasing demand for the firm’s vehicles to meet the needs of the middle class as well as the consumers in need of premium luxury vehicles that are environmentally friendly and offer convenience for long distance travelling needs.

The integration of the Vehicle to Vehicle as well as vehicle to infrastructure communication in the company’s latest models of cars will be a critical step towards ensuring sustainability as well as enhanced safety of customers.V2V communication is a vital step that allows the connection between vehicles as well as alerting drivers of roadside hazards to avoid the occurrence of any accidents. The V2V technology warns the driver about nearness to other vehicles as well as other infrastructure within the routes of travel. The technology does not, however, take control of the car. The technique further allows for the improvement of the car’s brakes and steering capabilities around any obstacles on the roads and in the future can be merged with self-driving vehicles to attain the autonomous driving capacity………

 APA 1217 words