The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources

Assignment Content
 The focus of this Benchmark Assignment is to consider how consumer
demographics and health care marketing plays a role in consumer selection of
health care resources.
Select 1 of the following in your community or surrounding area:
o Walk-in clinic, such as an urgent care facility
o Retail clinic in your local grocery store or retail pharmacy
o No-appointment physician’s office
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
Research the market of this facility. Consider the following as you complete your
research:
o Demographics of the consumers who use the facility selected
o The location of the facility selected
o The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the
facility selected. Ensure you:
o Describe the facility selected, including its location.
o Analyze the demographics of the consumers who use the facility selected.
o Include the cultural and generational demographics in your analysis.
o Analyze the marketing approach used for the facility.
o Consider the targeted audience of the facility based on the demographics
of the consumers who use the facility.Benchmark Assignment
o Consider whether marketing techniques can be the same when marketing
to different demographics.

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
Cite at least 1 reputable reference.
Format your assignment according to APA guidelines.

Submit your assignment

Answer Preview………….

APA 1011 words