1.Think of using a niche strategy to advance your marketing goals. Give an example of a company (not one in the textbook) currently using a niche strategy. Explain briefly why you are describing niche marketing and not just selection of a target market.

2.Identify at least five instances where a specific marketing tactic employed by an organization (for profit or non-profit) has had an impact on popular culture.

Examples may include such things as an actual product, product icon, promotional campaign, celebrity endorsers, corporate sponsorship, product placement, or others. This impact may be short term (the public temporarily adopting catch-phrases such as Donald Trump’s “You’re fired!” or Budweiser’s “Whaaaaazup!”) or long term (the influence of anti-smoking campaigns in reducing the number of smokers).

preview of the answer..

An example of a company using niche marketing strategy is AnyBots. Niche marketing is a marketing strategy in which a business focuses on one particular section of the market that has a high potential to connect with a product or service they offer instead of launching to a large general market platform. This strategy assists the company to identify a certain good or service that is deficient in the market and narrow down to it instead of marketing their product to a large general market where some people may not even have interest with their produce. This helps to save company money that could be flushed down the toilet trying to market their products or services to a fairly large general market..

APA 763 words