To differentiate as a healthcare organization, branding is necessary. Describe your healthcare organization’s brand or “choose any organization
Rush Copley Medical Center Branding Strategy
To differentiate as a healthcare organization, branding is necessary. Describe your healthcare organization’s brand or “choose any organization” I choose (Rush Copley Medical Center Aurora)? What is the brand message? Is the brand internal or external? Does the brand accomplish the following: (support your answer with examples)
–Merge existing identities, correlate with the organizations values, relate to the current state of healthcare delivery?
–How often has the brand been updated?
-Please make sure to answer all questions. (With examples)
**You have to addresses all components of the prompt, Higher Order Thinking – Integrates course material to address prompt with clarity and original thought.
Provide the link to the organization that you choose.
(1 page APA Style is required)
Materials:
1-These materials help introduce the 4th (Promotion) and 5th P (People) and are designed to help completing the project. In healthcare, you might also see the 6th P (Packaging) and 7th P (Positioning) described by marketing professionals.
2- Chapter 11 – Promotion. The book: HEALTH SERVICES MARKETING. Essentials of Health Care Marketing, FOURTH EDITION, Eric N. Berkowitz.
3- Article https://www.franklinstreet.com/insights/2018/11/leveraging-the-5-ps-in-healthcare-marketing/
Attached are my previous projects to assist you!
REQUIREMENTS
University of St Francis Health Services Marketing
Masters Marketing
Answer preview………………….
apa 349 words