What marketing challenges does Twitter face as it continues to expand its brand globally?

What marketing challenges does Twitter face as it continues to expand its brand globally?

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Marketing Excellence: Twitter,” on pages 241-242 of your textbook. What marketing challenges does Twitter face as it continues to expand its brand globally?

Marketing Management BAM511

Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0

Answer preview………………..

Twitter’s Marketing Challenges

Development in the use of technology and increased use of tech devices has resulted in increased markets for contemporary society. In particular, the communications industry has experienced significant development, with different forms of innovation succeeding to make much impact in the sector. One such business has been Twitter, with its success pegged on the ease of interaction among users and consequent ability to disseminate information with much more ease compared to traditional forms of communication. Ultimately, convenience presented by the platform launched it to becoming one of the most successful social media platforms of the twenty-first century, with a significant and diverse usage across the world. However, the…………..

APA 857 words

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