There are two (2) very different target markets and sales forces discussed in the videos
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- There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.
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Zoltners (2012), states organizational sales force as one of the most important vessels of any business, organizations utilize sales forces in taking their products to the consumers. It is important since it depicts the image of the business organization to the consumer. On the other hand, the target market is the need that a business organization aims to fulfill; it is the driving force for the business, sometimes the target market can..
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