Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the interest level of your target market for your innovation.
Diffusion of Innovation Survey
Week 1 Assignment: Survey (CO1)
Use the 5 key determinants of Diffusion of Innovation to apply to a survey to assess the interest level of your target market for your innovation. Using the 5 key determinants of the Diffusion of Innovation (Roger’s, E. 2003), frame the challenges into scales using the attached survey methodology for constructing your innovation questionnaire. Next, reach out to potential/current customers in your target market and ask them to complete the survey. Compile your results. Please use the attached document as your guide.
Minimum 2 pages
Minimum 2 scholarly sources
I will attach necessary documents to complete assignment.
Subject: Business
Example of my target market.
My target market will be individuals and families who own dogs. From any age to any breed of dog, my product will do the job. Also marketing customers who are involved in show dog training, K-9 training, and also search and rescue training. According to the American Pet Products Association (APPA) revenue in the industry is expected to be $62.75 billion in 2016, an increase of more than 4% over 2015. The average annual growth rate since 2002 is 5.4%, and revenue has been growing steadily for well over 20 years. (“Pet Care Industry Analysis, 2018”). I tend to showcase my product at fairs and other events, as well as pet stores. Secondly, I will give customers the option of participating in a discounted quarterly follow up program. I believe this market will buy and use my product due to the average cost of hiring a professional trainer. My product will give customers the opportunity to train their pup on their own, saving hundreds of dollars. Also giving them the satisfaction of completing a high level of dog training by themselves. With a quarterly follow up program about every 2 1/2 months, this will help the customer maintain continued at home training with a professional trainer. Giving the customer a sense of relief. My consumer product value proposition is will be that my product will provide a continuous lifetime of obedience training through an affordable at home dog-training program.
3 hours ago
My business concept. If you need anything else from me let me know. Thanks for the help!
“DIY K-9 KIT & Training center”- My idea is on having a home dog training course and a kit. The kit will be in such a way to be put together by the customer of the idea. The kit is designed to include cones, ramp, treat bag, tunnel, command platform and shock collar. There will also be a study guide booklet that will teach the customer step by step on how to go about to the training the dog. There will also be an APP where the customers may download in their smart phones and thus allow the customers to link with a professional dog trainer. There will also be a tracker to see the progress of the dog as well as marking goals and timelines all along the way. The first week after the customer will use the app for free and then choose the option of purchasing the subscription monthly. I will also offer dog training services myself. Including multiple packages depending on what type of training you’d like for your dog. To include basic obedience training, search and rescue, show dog training etc…
Answer preview…………………
apa 972 words