VALUE CREATION

Format:

· 2 pages single space, business block (no indention of paragraphs), justified margins, 10-point font

· APA bibliographic citation of the work as your ‘title’

Content:

· Central theme – identify author’s main lesson/argument – what is the author(s) teaching us

· Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject

· Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

Please use subheadings: Central theme, Critical analysis, Main takeaways (bold them and discuss below each)

Don’t use any secondary resources

Absolutely no plagiarism!!!

Answer preview…………

The primary theme of the article is the importance of theories of value addition to companies. The article talks about value addition as the secret to success rather than competitive advantage. According to the author, many professionals wrongly believe that the strategy in businesses always involves positioning of the companies in their markets. The author says that people think that strategy always involves recognizing potential markets and positioning the companies well so that they fit the environment and acquire a competitive advantage over the others that operate in the same industry. However, the author says that the idea is wrong and it should, therefore, be understood that strategy in businesses should include creating good cooperate theories of value creation rather than positioning….
APA 1339 words