| Email Campaign Plan – Excel Template Assignment (graded)This week, you’ll use the attached Excel template to complete a five-email campaign to follow a potential new customer. Provide details for the five-email series to follow the steps in the consumer decision-making process. Students can select any product (product marketing) or company (corporate marketing) to create the campaign.This exercise is to only provide an OVERVIEW of the email marketing campaign plan, not all details in each email. This is only used for the planning and evaluation stages of the email.Only complete the white boxes in the Excel template attached. Be sure to submit the completed template. Note the gray section in the template is an example. This is not detailed information for each section, just an overview of the emails.Review the rubric for more detailed grading information. |
