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Discussion question one: Marketing is a wide business function that entails product research, as well as, development of the product. It is where the aspect of the communication mix that refers to specific techniques employed in the promotion of the business and its products that are targeted to specific customers. There are several promotional mix that can be used to create awareness and demand of the beauty products and dietary supplements. The major promotional mix has the following five elements (Wolfe & Twedt, 2010). …

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