What can we learn from this case study? Route 11 Potato Chips. Wilcox, Ronald T.; Santos, Carlos Michael.

What can we learn from this case study? Route 11 Potato Chips. Wilcox, Ronald T.; Santos, Carlos Michael.

substantive posts should be at least 150 words. Your post should be a substantive discussion concerning the questions and include at least 2 references.

Discussion:

1.What can we learn from this case study? Route 11 Potato Chips. Wilcox, Ronald T.; Santos, Carlos Michael. Case No. UVA-M-0810. Published 8/2/2011, Revised 1/19/2012. Darden Business Publishing, 2011. (8 pages).

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2.What do we learn from the Beer Cases case study? The Beer Cases (A): A-B InBev. Delios, Andrew Karl; Jimenez, Donna. Case No. 9B11M124. Published 1/24/2012, Richard Ivey School of Business, 2011. (18 pages).

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3.How was the subsidiary affected by this product innovation?

3M Taiwan: Product Innovation in the Subsidiary. Williams, Christopher; Liaw, Emily. Case No. 9B11M101. Published 11/3/2011, Revised 2/24/2012. Richard Ivey School of Business, 2005. (14 pages).

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Requirements:  |   .doc file

Subject: Masters Business

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