Rental Car Business
APA format using headings
For this assignment, you will apply key concepts from your materials – especially from Jack and Warren – to respond to a predicament in two ways. First, you will write a brief analysis of a company that recently underwent a crisis. You will discuss what crisis the company faced, how the company responded, and whether the company’s response was successful. Second, you will then write an internal memo from the perspective of a leader within that company. This memo will be addressed to your team members, and it will communicate information about the crisis and your response.
Write a 2-3 page paper. Use the outline below to structure your paper: 1. Describe the crisis faced by your chosen company (1 paragraph) 2. Summarize how the company responded to the crisis (1 paragraph) 3. Use Jack or Warren’s advice to evaluate how effective the company’s response was (1-2 paragraphs) 4. Provide a strategic overview of your internal email. Explain what exactly you hope your email accomplishes (1-2 paragraphs)
Imagine you are a leader in your chosen company. In a 1-2 page internal memo to your team members, explain how you personally would respond to your crisis. Make sure you cover the following: 1. The nature of the crisis 2. How the company – and you – are responding to the situation 3. What steps your team members should take, or what they should expect to do differently
Below is the article used to reference the paper to
subject: Masters Management
The artcile is attached.
U can also read it here but only reefrence the WSJ version – https://www.morningstar.com/news/dow-jones/202011024177/with-more-americans-hitting-the-road-for-travel-rental-car-companies-revive
apa 784 words