What do you think is the BIGGEST advantage on how the Internet has impacted marketing research, and why?

What do you think is the BIGGEST advantage on how the Internet has impacted marketing research, and why?

• Marketing Ethics: Mutant Looophole, pg. 96 – Question 3-12 (question 3 dash 12, not 3 through 12)
• What do you think is the BIGGEST advantage on how the Internet has impacted marketing research, and why?
• Consumer behavior is influenced by four key sets of buyer characteristics (cultural, social, personal, and psychological). State one purchase you have recently made that would fit into each separate category
  • Your answer will include one cultural, one social, one personal, and one psychological (4 SEPARATE PURCHASES/Examples).
  • Provide a VISUAL example for each