What will be the geographical allocation of the media budget and why? Which media will be used and why?
What will be the geographical allocation of the media budget and why? Which media will be used and why?
Topic : Archer (flying taxi)
Everything in bullet point
# 7: IMC Mix
Identification of the major program elements of the IMC campaign, the relative emphasis to be placed on each, the specific objectives for each part, and the rationale for the recommended mix. Attention should be given to the objectives of the advertising, sales promotion, public relations, Internet/interactive, direct marketing, and personal selling components of the IMC campaign.
Requirements: 2 pages | .doc file
Subject: Marketing
Preliminary Report 3
# 7: IMC Mix
Identification of the major program elements of the IMC campaign, the relative emphasis to be placed on each, the specific objectives for each part, and the rationale for the recommended mix. Attention should be given to the objectives of the advertising, sales promotion, public relations, Internet/interactive, direct marketing, and personal selling components of the IMC campaign.
#8 : Specific Media Objectives/Mix
Identification of the reach, frequency, and message weights sought. What will be the geographical allocation of the media budget and why? Which media will be used and why? What scheduling pattern will be employed?
All of this should be accompanied by a concise media rationale statement as to the potential efficiency and effectiveness of the proposed media plan. A media plan flow chart should be included.
Measuring IMC Program Effectiveness
# 9: Evaluation Program
Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all IMC program elements used. What is to be tested? When are the tests to occur? Where? Explain how the testing is to take place, including the specific methods and techniques to be used.
this is the instrucrtion , but you only need to do #7: IMC Mix
same as last time , wirte everything in bullet (would add some subtitles to category)
topic is Archer(flying taxi)
remember the target customer is rich people
check this pictuure, about some ideas how IMC mix work – see attached image
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