Write an essay on Amazon Strategy Analysis

Write an essay on Amazon Strategy Analysis

There are analyst reports that suggest the Amazon market value will triple in the next 8 years. But most of us know Amazon in a casual way through our own experiences. Answer questions based on video. Please review the following case study on Amazon. (LINK TO VIDEO
BELOW) After viewing the video, please answer the following questions:
Most businesses follow one of the four strategies. The video describes Amazon
strategy as dominance in Search, Selection and Delivery. What type of strategy is
this? Which part of Amazon strategy do you feel drives more of the growth in market
value than the other two? Why?
In the “Search” component of Amazon’s strategy, why do you think companies
choose Amazon search over Google search? What do you think is the real
competitive advantage this has over Google search?
How would you describe Amazon in one sentence to another potential customer
without using the video’s competitive advantage description?
Finally, you are the CEO of a competing e-retailer, what type of competitive
advantage could you create that could challenge Amazon?

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APA 359 words