Write an essay on Marketing, Management, Analysis in Healthcare Discussions

Write an essay on Marketing, Management, Analysis in Healthcare Discussions

Please respond to the following: Understanding Customer Wants
1. Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Marketing, Management, Analysis in Healthcare Discussions. Provide an example of
your argument in action to support your rationale.
2. Assess the value and importance of a PEST Analysis as a tool for mentoring and
evaluating the macroenvironment. Provide at least two (2) specific examples of PEST
Analysis that apply within a health care organization with which you are familiar.
3. Examine the key reasons why intense competition and rivalry characterize the health
care industry. Suggest one (1) example to support your rationale.
4. Appraise the value and importance of Michael Porter’s Five Forces Model as a tool for
facilitating the understanding and addressing of the competition within the health care
industry. Provide at least two (2) specific examples of Michael Porter’s Five Forces Model
that apply within a health care organization with which you are familiar.

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APA 2363 words

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