You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline’s performance?

Vaseline’s Profitability Measures

Vaseline, the world’s most famous—and priciest—brand of petroleum jelly, wants to improve its financial performance (i.e. revenue and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline’s performance? Think creatively! If you get the right answer, I’ll award you the full points!

5 hours ago

REQUIREMENTS

1 pages, Double Spacing Florida State College at Jacksonville Marketing

Marketing,

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apa 415 words