You have been hired to prepare a research proposal for Marriott International Hotels
You have been hired to prepare a research proposal for Marriott International Hotels
Assignment: You have been hired to prepare a research proposal for Marriott International
Hotels. Begin by identifying the information needs using exploratory research of secondary
sources (e.g., websites, trends, and hospitality magazines) and then provide a clearly written
problem statement with specific and measurable research objectives. Marriott's
management team also expects you to suggest a research design plan that will yield the
information they need to make their expansion decisions. Specifically, what areas of
research should be done and how would you proceed?
Remember that this is only a proposal for future research; do not create data collection
instruments, such as surveys or questionnaires.
Deliverables for this assignment include:
• A single-page transmittal cover memo, including your name(s) and student number(s)marketing_research_proposal_for_marriott_international
Approximately 5 pages, research proposal (plus appendices) that includes:
brief industry analysis, highlighting some relevant PEST indicators
brief situational analysis (e.g., company SWOT and target market)
statement of the research purpose, problem or opportunity
6 to 8 SMART research objectives (numbered RO1, RO2, etc.)
recommended research design, including brief descriptions of your sampling plan
(who will you ask), data collection (how will you collect data), and analysis (what
information will you hope to elicit)
project time line: outline the estimated time required to conduct each step of your
research design, assuming a start date of January 1st
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