Introduction on Marketing Management by Michael Pearce

Students are required to read the attached Harvard Business Review – Introduction on Marketing Management by Michael Pearce (2009).

after reading, students will be writing a three (3) page paper on the key components of this article. Sample questions that one may want to address include (but not limited to): What is marketing management?  Why should we study marketing management?  What is the benefit of integrating marketing management into the organization’s practices? What is the 10-step process and why is it important?

The three-page requirement does not include the title page nor the reference page.
At this stage of your education, it is expected that all APA requirements will be followed including proper in-text citations and reference page.  For a brief description of what constitutes scholarly vs. advanced writing,


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