Marketing Management

This assignment requires you to:

A. search the Internet and our library for associations relevant to marketing. After you have completed your research:

a. Report on associations, a short paragraph about five different associations

b. Pick one that is particularly interesting to you

c. How is this organization a potential resource to you?

d. If joining is free, you are highly encouraged to join.

B. Conduct a journal search for five journals related to marketing.

a. Write a paragraph on each of the five journals you found. Describe the journal and its relevance to the field of marketing.

b. In your paper, identify most relevant journal to you and describe why.

preview of the answer…

Marketing is a major component of any business organization because it enhances products visibility as well as taking the products to the market. A company may produce unique and effective products, but if such products fail to reach the market, they will be of no use (Kotler, Hayes & Bloom, 2002). The following are marketing associations which have enhanced the marketing business; 1- American marketing association which is a most dominant force in this business is famously known for the marketing mix. 2- Internet marketing association which provides marketing professionals possessing proven digital skills with a knowledge-sharing platform. 3-South Florida interactive…

APA 1318 words