MARKETING STRATEGY RESEARCH ASSIGNMENT
Marketing Strategy Basics:
- Provide a good definition and description of the Marketing Strategy.
- Provide two to three specific (real world) examples of how this marketing strategy is used
- Provide an example of how you would use this strategy with the company you are currently employed or for a company that seriously needs this strategy (do not use a company within the same industry that you provided in point #2.
- Explain why would a company use this strategy
- Explain when would a company use this strategy
- Explain how a company would use this strategy
This paper should be in APA format. It is a key part in a Marketing Plan that a marketing manager is responsible to assess and understand. This paper should be 5 – 8 pages in length.
Avoid using 1st person style writing – especially since this is a scholarly paper. Instead or using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of “I think Starbucks coffee is great.”