What is Song’s strategy? How does Song’s strategy meet the demands of the airline industry?
Read the case in attach then answer all questions in full
- What is Song’s strategy?
- How does Song’s strategy meet the demands of the airline industry?
- How do the parts of Song’s strategy fit together?
- How is their strategy consistent with Delta’s corporate strategy? Explain.
- Describe how well moves at Song have been well sequenced.
- Does Song have an advantage that appears sustainable? Explain why or why not.
- Why is it difficult for one company to do two things?
- Was it a good decision to launch Song?
Please clearly separating out each question and answer.
Make sure no palagrisum
Answer Preview………………….
Song’s strategy is to provide low-cost airline transportation for people who want to fly from one region. The strategy was hatched to deal with competition from low-cost airlines that have entered the market. It will be achieved through ensuring that the seat arrangement in 757s is placed at 199 passengers which is the maximum that is allowed on the plane. By doing so, Delta would be better-placed to deal with intense competition from other companies in the industry. Using a low-cost strategy to capture the market would over time ensure that Delta’s customers who want to fly on the cheap would have an option…………………
APA 712 words