Diffusion of Innovation Theory
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Compare and contrast two different theories described in your textbook reading for this topic
Theory -1 Diffusion of Innovation Theory goal is to incorporate new ideas, concepts, and practices, which can be disseminated in a specific population or within social systems (Schiavo, 2013). It explains how innovation and good practices can change the ideas and mindsets of other individuals over time. Adopting a behavior that may not be of the norm is key to this theory and individuals must recognize the action, behavior, or product as new or innovative (Schiavo, 2013). This is what makes diffusion acceptable. Through this theory, five key elements play an important role, which are:
- Innovators – Individuals interested in being first to try the innovation
- Early Adopters. Individuals who embrace change and new ideas
- Early Majority – Individuals who adapt to new ideas with proof that the innovation works
- Late Majority – Individuals who do not trust the change of the innovation, are skeptical, and will only engage in the change after it has been tested on many other people
- Laggards – Individuals who do not adapt to change are conservative, stick to tradition, and are very hard to convince on new ideas (“Diffusion of Innovation Theory,” 2019).
Strengths of Diffusion of Innovation Theory
The five key elements give insight into how individuals adapt to each stage. The strengths of this theory entail relative advantage, which is the idea of innovation being seen as a better way to implement programs and replace products. Compatibility since it shows consistency with innovations and provides the value and testimonies to potential adopters. Complexity provides information on how to utilize and understand innovation. Triability gives insight into the innovation where it can be tested before the commitment is made to accept the new idea. Observability is the result of the real results (“Diffusion of Innovation Theory,” 2019).
Limitations of Diffusion of Innovation Theory
Diffusion of Innovation Theory has many limitations. One is that the theory does not include a hands-on method, which implements public health programs. The theory does not include feedback from individuals or social support on innovations. The theory only works best with adoption behaviors rather than cessation or prevention behaviors (“Diffusion of Innovation Theory,” 2019).
Applied in Practice
Diffusion of Innovation Theory has been used in communication, agriculture and criminal justice to name a few. It is used to escalate the importance of public health programs that are put in place to change behaviors of communities and institutions (“Diffusion of Innovation Theory,” 2019). An example would be an intervention aimed to promote positive behaviors for individuals who are incarcerated. This theory may be able to change the mindset of many individuals for the better.
Theory -2 Theory of Reasoned Action provides behavior performance, which shows the ability, strengths, and goals for individuals to perform a behavior. Two factors that are key roles in this change are a person’s attitude and subjective norms about a behavior (Schiavo, 2013). Attitudes entail detailed beliefs that individuals have on their own regarding the penalties of a behavior. Subjective norms are influenced by the approval of what others think about a behavior (Schiavo, 2013).
Strengths of Theory of Reasoned Action
This theory helps identify attitudes that provide a negative and favorable appraisal of interesting behavior. In addition, it provides the motivation that influences behaviors where stronger intentions of the behavior can be performed (“Theory of Planned Behavior (Reasoned Action),” 2019). It also gives feedback on the approval and disapproval of others, customary codes of behaviors in groups, impede performance of groups and the perception of individuals, and how easy or hard of acting out the behavior of interest (“Theory of Planned Behavior (Reasoned Action),” 2019).
Limitations of Theory of Reasoned Action
Theory of Reasoned Action has many limitations. It does not have information that shows allows behavioral intention and motivation such as fear, threat, mood, or past involvements (“Theory of Planned Behavior (Reasoned Action),” 2019). This theory does not show if behavior can change over time. Intent and behavioral actions are not discussed in the theory and actual control over behavior are not stated (“Theory of Planned Behavior (Reasoned Action),” 2019).
Applied Practice of Theory of Reasoned action
TRA is used in evaluating programs and finding ways to identify action plans to change attitudes on health and social behavior. For example, if an individual believes that drinking alcohol is acceptable in social groups, most likely those around the person practicing the negative behavior will join in the drinking.
Diffusion of Innovation Theory. (2019, September 09). Retrieved August 20, 2020, from https://sphweb.bumc.bu.edu/otlt/mph-modules/sb/beh…
Schiavo, R. (2013). Health communication: From theory to practice (Vol. 217). John Wiley & Sons. http://www.gcumedia.com/digital-resources/wiley-an…
Theory of Planned Behavior (Reasoned Action). (2019, September 09). Retrieved August 20, 2020, from https://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/Beh…
Respond to the bold paragraph ABOVE by using one of the option below… in APA format with At least two references and a minimum of 200 words….. .(The List of References should not be older than 2016 and should not be included in the word count.) Include at least one scholarly reference and appropriate in-text citations and Address all points on the DQ. One point will be deducted for not addressing each item mentioned above. Remember that presenting someone else’s work as your own is plagiarism.
- Ask a probing question.
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- Offer and support an opinion.
- Validate an idea with your own experience.
- Make a suggestion.
- Expand on your colleague’s posting.
Be sure to support your postings and responses with specific references to the Learning Resources.
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Subject: Masters Health & Medical
apa 268 words