There are several possibilities for “traditional” channel structure. Identify and explain each.

Principles of Marketing

There are several possibilities for “traditional” channel structure. Identify and explain each.

reference:

Lamb, Charles W., Hair Jr., Joseph F. and McDaniel, Carl. MKTG 12. 12th, Cengage, 2019. eText

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When delving into the various principles of marketing, several possibilities are suggested for the traditional channel structures that are used to deliver products and services to the final or end-user customer. Each of the channel structures is different in regards to composition and number of intermediaries that are present. The first major channel structure is known for directing selling or direct sales. The structure is appropriate when a company is selling products that are in the middle price range. The method asserts that the manufacturer must be positioned to deliver the goods and services directly to the customers without relying on any intermediary…………..

APA 313 words