What media channel(s) for marketing to consumers might be best to apply this theory too?
Marginal Gains Theory
Assignment: Please write a 1-page response to the below homework assignment
Background: In the article, How 1% Performance Improvements Led to Olympic Gold, by Eben Harrell, the writer describes how The British Cycling team used analytics to find 1% improvement in their training routine between the 2002 and 2008 Olympics Games leading to 7 gold medal with the previous 76-year yielding only
Please indicate:
- Research the Theory of Marginal Gaines. What industries did it initially impact and why?
- What media channel(s) for marketing to consumers might be best to apply this theory too?
- The article mentions the Theory of Marginal Gains can be applied to the running of the British government. In that same spirit, briefly describe how each of the following industries might benefit from Marginal Gains in terms of marketing their offerings to consumers:
o Retailers
o Transportation companies (airlines, train, rental cars)
o Real Estate
o Construction
subject: Masters Marketing
find something missing in background part. post here again. thank you.
Background: In the article, How 1% Performance Improvements Led to Olympic Gold, by Eben Harrell, the writer describes how The British Cycling team used analytics to find 1% improvement in their training routine between the 2002 and 2008 Olympics Games leading to 7 gold medal with the previous 76-year yielding only 1.
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